Project Management for Profitable Analytics – Part 1
In this blog tutorial series, you will learn about the management of successful data warehousing / business intelligence projects. Topics include: Defining Scope and Objectives Finding the Right...
View ArticleData Warehouse Architecture Patterns
The choice of where and how to store the data for the data warehousing system is a critical architectural question. Part of the issue is the data warehousing architecture pattern, which is explained in...
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Recruiting the BIA Sponsor – Project Management for Profitable Analytics –...
In this article you will better understand the role of the Business Intelligence and Analytics (BIA) sponsor and you will be ready with a five step approach to recruiting a person to fill that role....
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Infogoal Blog Kick Off
David Haertzen – May 2019 The uses of data and analytics to produce effective outcomes are the focus of the Infogoal Blog. The blog will extend the book, The Analytical Puzzle: Profitable Data...
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Model Your Customer – Part 1
David Haertzen, September 2019 Would you like to better understand your customers? Customer knowledge can both help to improve revenues, reduce losses and avoid risks. A customer is broadly...
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Text Mining Use Case
David Haertzen – October 2019 Text mining methods are techniques that can turn unstructured data like emails, tweets and recordings into actionable insights. The knowledge gained can be used to both...
View ArticleUse Analytics to Identify Your Best and Worst Customers
Harness Customer Profitability Analysis to Boost Profits David Haertzen Customer Profitability Analysis (CPA) is an analytic approach that determines the profitability of individual customers or...
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